Start with Crawlability and Indexation
Before anything else, confirm search engines can actually reach your pages. Check your robots.txt, XML sitemap, and canonical tags for conflicts that accidentally block or duplicate important pages.
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A Practical Guide to Running a Technical SEO Audit
A Practical Guide to Running a Technical SEO Audit — Full Article
Audit Site Speed and Core Web Vitals
Slow-loading pages hurt both rankings and conversions. Measure Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift, then prioritize fixes that affect your highest-traffic pages first.
Check Mobile Usability
With mobile-first indexing, the mobile version of your site is what search engines actually evaluate. Test tap targets, font sizes, and layout stability on real devices, not just browser emulators.
Validate Structured Data
Use structured data testing tools to confirm your JSON-LD markup is valid and matches the visible content on the page. Invalid markup can be ignored entirely or, worse, trigger manual review.
Review Internal Linking
Internal links distribute authority across your site and help search engines understand which pages matter most. Make sure your most important pages aren't buried more than a few clicks from your homepage.
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