Speed Is a Conversion Metric, Not Just a Technical One
Studies across industries consistently show conversion rates drop as load time increases. Performance work isn't just an engineering concern — it's directly tied to revenue.
Web Development
Website Speed and Conversions: What the Data Actually Shows
Website Speed and Conversions: What the Data Actually Shows — Full Article
Perceived Performance Matters as Much as Raw Speed
How fast a page feels often matters more than raw load time. Rendering visible content quickly, avoiding layout shift, and keeping interactions responsive all shape how users perceive your site's speed.
Images and JavaScript Are the Usual Culprits
Unoptimized images and excessive client-side JavaScript are the most common causes of slow pages. Serving right-sized images and shipping only the JavaScript a page actually needs makes an outsized difference.
Build Performance In, Don't Bolt It On
Retrofitting a slow site is far harder than building on a performance-first foundation. Frameworks that render on the server and ship minimal JavaScript by default make fast sites the path of least resistance.
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